Social Media Marketing Package for petrol stations
Core objective: To position the petrol station as the premier fuel stop, highlighting its premium non-fuel offerings as bonus. The strategy focuses on attracting more visitors and encouraging fuel app usage through various digital marketing initiatives.

by Maylin Adzaman

Our Core Objectives
Grow Awareness
Establish the petrol station as the preferred fuel stop, emphasising premium non-fuel offerings (if any).
Attract Visitors
Increase foot traffic to the station through engaging social media content and targeted advertising campaigns.
Encourage FUEL APP Usage
Promote the fuel app to enhance customer convenience and loyalty through digital engagement.
Scope of Work: Social Media Setup & Optimisation
Facebook Business Page
Creation and comprehensive setup of a professional Facebook Business Page to establish a strong presence.
Instagram Business Account
Development and configuration of an Instagram Business Account to leverage visual content and reach a wider audience.
TikTok Bio Optimisation
Strategic optimisation of the TikTok bio to enhance discoverability and engagement on the platform.
Business Information Setup
Complete setup of messaging, business information, and 'About' sections across all social media platforms for consistency.
Scope of Work: Social Media Management
Content Calendar & Scheduling
Detailed planning and scheduling of content to ensure a consistent and engaging social media presence.
Multilingual Captions
Crafting captions in both English and Bahasa Malaysia to cater to a diverse audience and maximise reach.
Community Engagement
Proactive management of direct messages, comments, and reviews to foster a vibrant online community.
Performance Tracking & Reports
Monitoring social media performance with basic reports to provide insights and track progress.
Content Creation: User-Generated Content (UGC) Packages
Choose from our flexible User-Generated Content (UGC) packages to boost your social media engagement. These packages are a one-time charge, not a monthly commitment, and include project management, content strategy, and video editing.
These videos can be used for organic social media content and paid ads (Meta, Google, TikTok ads)
  • We usually recommend clients to take UGC Advance or Premium packages on a quarterly basis.
  • These videos can be used throughout the quarter together with client's in-house videos and content, as long as the UGC content remains relevant with client's campaign.
Scope of Work: Ads Management
Facebook + Instagram Geo-fencing Ads
Setup and management of targeted ads within a 5–10km radius to reach local customers effectively.
TikTok Spark Ads
Management of boosted content on TikTok to amplify reach and engagement with a younger audience.
Google Search + Maps Ads
Setup and management of ads on Google Search and Maps to drive direct traffic and visibility for the station.
Monthly reporting on ad performance will be provided to track effectiveness and optimise campaigns.
MONTHLY MANAGEMENT Fees (Retainer)
Our management fees cover the essential setup and ongoing management of your social media presence. These fees ensure your platforms are optimised and consistently engaging with your audience.
Quotation: Ads Management & Recommended Spend
Ads Management (Optional)
These optional services provide comprehensive management of your advertising campaigns across various platforms.
1 platform: RM 500, 2 platforms: RM 700, 3 platforms: RM 1000
Recommended Ad Spend
This budget is paid directly to the social media platforms and is crucial for maximising the reach and impact of your campaigns.
The above are recommended amounts to start off with which can be scaled later on.
typical 6-Month Rollout Plan
1
month 1
Awareness & Launch: Establish presence and introduce the station.
Content Focus:
  • “Welcome” posts with location details, USP (clean toilets, surau, safe environment, extra offerings like F&B outlets).
  • Video tour of facilities.
  • Staff introduction posts to humanize the brand.
2
month 2
Community Building: Start engaging with local customers.
Content Focus:
  • Educational posts (fuel-saving tips, car care basics).
  • Community shout-outs (schools, businesses nearby).
  • Short reels/TikToks with trending audios tied to petrol station life.
3
month 3-4
Engagement & Education: Establish trust and repeat visits.
Content Focus:
  • Fun memes about petrol prices, long drives, road trip culture.
  • Video demos: checking tyre pressure, using EV chargers if available.
  • Safety tips (don’t use mobile at pump, long drive prep).
Promotions & Partnerships: Drive foot traffic and upsell.
Content Focus:
  • Highlight promotions (fuel vouchers, bundled offers with F&B outlets nearby).
  • Partnership content (tie-up with Family Mart, Coffee Bean, Hungry & Haus).
  • Customer testimonial reels.
4
month 5-6
Lifestyle Integration: Position the station as part of daily life.
Content Focus:
  • Lifestyle posts: “Morning fuel-up before work,” “Pitstop for families.”
  • Behind-the-scenes of staff making customers’ day easier.
  • “Did you know?” carousels on petrol vs. diesel, RON95 vs. RON97.
Customer Loyalty & Virality: Cement station as the go-to stop.
Content Focus:
  • Compilation reel: “6 months of serving you.”
  • UGC reposts of customer experiences.
  • Fun, shareable memes & TikTok trends.
What's Included & Important Notes
What's Included
  • All social media posts planned and scheduled for consistent engagement.
  • UGC content fully managed, including content creators, production, and editing.
  • Ads managed and optimised monthly for maximum performance (if this add-on option is chosen).
Important Notes
  • Ad budget is billed separately and paid directly by the client to ad platforms.
  • This proposal is modular, allowing for scaling of content or ads based on client decisions and results.
  • Pricing is valid for 30 days from the proposal date.
Contact:
Maylin Adzaman | 0196676780 | [email protected]
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